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  • [FREE WEBINAR] 4 Fundraising Trends for 2021 and Beyond October 18, 2020
    Date: Tuesday, January 12, 2021 Time: 1pm EST / 10am PST Presented by: Classy Cost: Free Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. That being said, we’re uncovering our predicted trends for […]
  • 6 Reasons Why People Do Not Donate Money to Charity October 18, 2020
    15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. Here are six reasons why: 1) 42% responded that they do not give money to charity because they do not have the financial […]
  • 5 Fundraising Trends for 2021 and Beyond October 9, 2020
    By Scot Chisholm, CEO and Co-founder of Classy––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Related Webinar on January 12! 4 Fundraising Trends for 2021 and Beyond The entire social sector learned a valuable lesson in 2020: even the most rigorous planning can’t […]
  • 7 Ways Nonprofits Can Automate Donor Retention October 1, 2020
    By Christy Smaglio, Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Keeping donors can undoubtedly be hard work but, a loyal donor base is vital in sustaining the work you do and furthering your mission. While a good deal […]
  • [FREE WEBINAR] How Nonprofits Can Use Crowdfunding to Raise More Money September 28, 2020
    Date: Tuesday, November 10, 2020 Time: 1pm EST / 10am PST Presented by: GoFundMe Charity Cost: Free GoFundMe Charity will discuss how to run a successful crowdfunding campaign, share their experience in peer-to-peer fundraising, and discuss current fundraising trends in the nonprofit sector. You will learn how to set up a campaign on the GoFundMe Charity platform, the […]
  • 6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media September 27, 2020
    By Kristina Brunnler, Marketing Manager at MobileCause In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often […]
  • 22 Statistics About #GivingTuesday Donors Worldwide September 23, 2020
    #GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday: 1) […]
RSS Thunderhead Works
  • People of Heart August 5, 2019
          By Tom Peterson Just as our most-important muscle, the heart, pumps oxygen and nutrients to the cells in our body, another heart supplies life to our communities. You see this heart in what a people do, especially how they treat others. Acts of heart are often unnoticed: speaking kind words to a lonely […]
  • Can 26 lead soldiers conquer the world? July 14, 2019
      “Give me twenty-six lead soldiers and I will conquer the world.”   By Tom Peterson What is the most powerful human force? Some say it’s reason, some say love, some say cooperation. They all depend on communication. So does your cause. Having a great message is not enough, you also need a way to […]
  • The Power of Stories July 11, 2019
              By Tom Peterson Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of […]
  • Marketing Mix: the 4 P’s June 20, 2019
            By Tom Peterson Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had […]
  • Positive deviance can reveal extraordinary solutions June 5, 2019
                  By Tom Peterson Maybe there are a few oddballs doing something right. And maybe they can point the way for the rest of us. In facing a tough social challenge positive deviance tells us to look for any outliers who may be like everyone else but who found […]
  • This campaign to save a library in Troy, Michigan May 23, 2019
        The post This campaign to save a library in Troy, Michigan appeared first on Thunderhead Works.
  • Find and keep talent, avoid “normal” people March 6, 2019
    By Tom Peterson If you happen to be in a role of hiring staff, key volunteers or outside vendors consider that every position you get is a precious gift. A cause’s most valuable asset is its collection of people, so a leader’s top job is find and keep the most insanely talented folks possible. Most […]
  • What Insanity? The Urgency of World Change February 18, 2019
    By Tom Peterson Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some […]
  • The many hats of world changers February 10, 2019
      By Tom Peterson Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. […]
  • Tubman twenty will move us forward January 22, 2019
    By Tom Peterson On the front of the penny we see an image of Abraham Lincoln. Even though a coin is a small space, it’s a public space and the words and images belong to all of us. When we pass a few pennies to a cashier, we’re probably not thinking about Lincoln’s role as […]